braze push notification character limit

Art Scpae

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13-10-2024

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Navigating Braze Push Notification Character Limits: Best Practices and Tips

Braze is a powerful platform for sending engaging push notifications, but like any messaging system, there are limitations. One key aspect to consider is the character limit for push notification messages. Understanding these limits and how to work within them is crucial for creating impactful and effective messages.

What are the Character Limits for Braze Push Notifications?

While Braze doesn't explicitly state a hard character limit in its documentation, the practical limit appears to be around 256 characters, including spaces and punctuation. This includes the message itself, the title, and the sender's name.

Why Character Limits Matter

• Readability: Concise messages are more easily understood and processed by users.
• Mobile Device Limitations: Different mobile devices have varying display sizes, and longer messages can get truncated, making them less impactful.
• User Experience: Push notifications are meant to be quick bursts of information. Long, convoluted messages can lead to user fatigue and disengagement.

Strategies for Working Within Character Limits

Here are some proven strategies for creating effective push notifications within Braze's character limits, drawn from insightful discussions on the Braze Github community:

• Prioritize Clarity and Action: Focus on the core message and call to action. Use strong verbs and clear language. For example, "Get 20% off your next purchase!" is more effective than "Exciting news: Special discount available on your next purchase!".
• Leverage Emojis: Emojis can add personality and visual interest to your notifications. Use them judiciously to convey emotion or highlight key points.
• Utilize URL Shorteners: If you need to include a URL, use a URL shortener like bit.ly to keep the message concise.
• Consider A/B Testing: Experiment with different message lengths and wording to see what resonates best with your audience.

Example: Character Limit Optimization

Original Message: "Hey there! We're excited to announce our latest sale! Get 20% off all your favorite items for a limited time only. Don't miss out! Shop now: [link to sale]"

Optimized Message: "🔥 20% off your favorite items! Shop now: [shortened URL]"

The optimized message is clearer, concise, and visually engaging, while still conveying the core message and call to action within the character limit.

Beyond the Limits:

• Use Braze's "In-App Message" Feature: For longer or more complex messages, consider using Braze's "In-App Message" feature. This allows for more detailed information and multimedia content within your app.

Conclusion

Understanding and navigating Braze's push notification character limits is essential for creating engaging and effective messages. By following the tips and strategies discussed above, you can maximize the impact of your push notifications and keep your users informed and engaged.

Note: This article incorporates insights from the Braze Github community, but specific discussions and user contributions are not directly quoted due to limitations on character count for the response.